As a notable development, Walmart has started enforcing strict limits on how many Pokémon trading card items customers can buy during one shopping trip. This policy was activated starting November 5th, based on a company memo shared with employees.
Addressing Scalper Activity
Although not formally announced by Walmart, numerous sources suggest this decision was prompted by a widely shared social media clip that showed a customer buying a massive amount of Pokémon card products at a checkout counter. The employee seen in the video received significant criticism for permitting the large-scale transaction to proceed.
Policy Details and Potential Loopholes
The new restriction specifies that shoppers may only buy up to five trading card packs or boxes per store visit. However, the wording has raised questions due to its vagueness. Precisely what qualifies as a "box" is not defined, and if someone could still purchase five high-value Elite Trainer Boxes is uncertain.
Moreover, since the limit is based on each visit, theoretically a determined scalper could return repeatedly—purchasing the maximum each time—to accumulate large quantities throughout the day.
The Scalping Phenomenon
To most players, this approach might seem excessive, yet for resellers, it's standard practice. In recent years, scalpers have significantly added to widespread shortages of Pokémon cards, driven by the TCG's growing fame.
Some resellers seek to sell unopened products for a profit, while others hunt for rare cards that can command sky-high values. For instance, the Mega Lucario ex card from the latest set is currently selling for over $800 in online marketplaces.
Looking Ahead
The new rule aligns with the approaching launch of the Phantasmal Flames set, coming on November 14th. Early listings already show chase cards like the Charizard mega evolution being offered for nearly $1,500, highlighting the persistent interest and likely scalper target.
With any luck, Walmart's restrictions will curb bulk purchases and increase access for true fans and casual players as well.
